Information Product Creation: Never Compete on Price Because There Is Only One You

Information product creation requires extensive preparation, no matter which niche you work within and you want to make sure that your information product has a successful launch. That probably sounds scary and intimidating but here’s the thing: this is a one time effort and it will pay off in a foundation that is strong enough to get your ideal clients to invest in your high-end programs and services without the perils of a traditional funnel. This article will teach you a few of the things that you need to remember if you’d like to invest in yourself and start on the information product creation path using your unique talents and abilities. Remember that you never have to worry about anyone ripping off your ideas because if you understand how to properly position yourself around your story.

Understand Both Strengths and Weaknesses: It is good to have an impartial view of your own strengths and weaknesses when lay the foundation of selling yourself within the information product creation process. It helps you figure out where you are, what you lack and how to move forward so that you get as much growth as possible. It is more than important, it is urgent if you want to create fast success for yourself to have personal positive reinforcement and deep belief to provide yourself the support you need so that you can get over your own limitations to ensure that your information product is as valuable as it can be.

You also need to know exactly who your competition is so you can study them and use their methods to help you improve your own standings. Down recreate the wheel, but understand the wheel and position yourself going uphill from the competition. Check out which kinds of opportunities you’ve already got and try to figure out how best to use them while taking care to remember your strengths and weaknesses. This is a great way to figure out where you stand against your competition which helps you figure out how best to grow.

Launch on Time: No matter what, even if you haven’t officially announced your “launch date” you should launch the site when you’ve said you would. This will force you to stick to your goal and actually work on it. Thinking that “I’ll launch it when I think it’s ready to launch” will only hinder your efforts. You’ve got a responsibility that you need to live up to with your launch, and you can’t move back on that one. If you get close to your launch date and you are getting hung up on your self limiting beliefs in your information product creation, don’t worry this about getting it out there and not perfection. As long as it is usable you should launch it. Launching on time is the professional thing to do and it is more important than creating a “wow” effect in your site visitors. You can always update/upgrade your website when you have to, so there shouldn’t be any issue with that.

Analyze Your Own Concept: If you want to make your information product creation successful you need to understand how good your concept is: is it really going to work for your chosen audience or would something else be better? You already know about your competition; how does your concept measure up? If you haven’t come up with your own idea and are trying to work with someone else’s concept, do some more work on your own before your launch. People want original ideas because they’ve seen too many other me-too websites already.

Test Your Concept Before You Commit To The Information Product Creation Process: One of the biggest failures people have with information product creation is not testing an idea before putting a lot of effort into producing an information product. PPC to a small 5 page site with a landing page is a great way to test an offer before you even produce it. If people will sign up to get it, you can be sure that you can create an information product that will target eliminating the pain of your target market. The small amount of money will be invaluable in using crowd sourcing to direct the final outline of the information product creation process.

You’ll have lots of hurdles to clear after the launch of your information product and the only way to truly take care of them is to follow the advice in this article to work smarter. Plenty of people work hard, but it is the ones who work smarter who make real money online with the information product creation business model.

Start An Online Business Or Home Based Business Using Social Media and Create a Second Income Fast

Today many people desire the stability of a second income or the freedom generated by starting a home based business or by starting an online business.Whatever type of business you desire, starting your own business is one of the greatest decisions you will ever make.The freedom and liberation from routine that comes from a profitable home based business or online business is like nothing else you will experience in life.Whether your aim is to provide a full time income to replace the day job, or a second income to supplement your lifestyle, it can all be achieved through the power and versatility of the internet.However, it is estimated that 90% of online businesses either fail or never generate a single sale. The primary reason for this is under estimating or simply not grasping the need to market effectively and reach your target audience.I can talk to you about the importance of keywords and the need to get the basics of search engine optimization correct, but this is for more established site owners and can easily be the topic for a whole weekend of discussion.For new web site and home based business owners the fastest way to start establishing interest in your online business is through the incredible power of Social Media.By far the most widely used social networking site is Facebook. It offers direct access to more than 500 million users and although it’s seen by many as a social site, it does in fact present a huge range of opportunities for online businesses and the home based business community.Facebook is a platform where companies can interact with current and potential customers, and where they can promote their products and services.Recently Facebook has taken steps to actively encourage businesses to use their service, by offering initiatives such as adverts and fan pages. Businesses can set up a company profile or groups and message boards where customers can converge to discuss with one another the service they have received. Like other social media sites, the key here is openness and businesses must be willing to give up a certain degree of control to customers.Keeping content interesting and relevant is crucial to any social media page, and Facebook is no exception. To attract and retain followers or fans, you need to offer exciting content that stands out from the crowd. Consider different forms of content, such as video marketing, audio, pictures or blogs that would most appeal to your target audience.Facebook can also be used as a market research tool, through which companies can poll their fans and measure their reaction to new ideas before applying them to the business.Once your page or group is set up, think about who you want to attract. Start off small by inviting friends and current customers, who will then invite their friends and so on. Social media is an extremely viral form of communication, so don’t expect to have thousands of fans overnight. Discounts and other offers exclusive to Facebook fans or group members can be a great way to generate more followers.If you are considering using Facebook to promote your online business or home based business then consider the following.* Post regular business updates on your wall – it is important to keep content fresh and interesting. But try not to add too many updates because content overload will overwhelm your fans and swamp their news feed pages.* Make use of video or images – keep your page visual as this helps to engage your audience.* Offer discounts and run promotions and competitions – this is great way to increase your following, by providing offers exclusive to Facebook fans.* Carry out market research – Facebook offers a free platform for market research. Poll your fans to find out what they think of your business ideas.* Respond to comments – make sure you reply to questions or comments posted by fans and start developing a dialogue with them. Similarly, reply to criticism, don’t ignore it.* Start discussion groups – encourage conversation about your business. This is an effective way to boost brand awareness, and you can educate fans about your product or service.* Use Facebook ads to increase your fans base – although it’s no substitute for proper engagement, it can help boost fan numbers.* Share blog posts – if you have a company blog make sure you share the latest posts on your Facebook fan page.* Avoid over commercialisation – when sharing interesting product news or offers, try not to be too profit-focused. Social media sites are not merely another sales platform and being overly commercial is a guaranteed way to deter fans.Above all, be upbeat, positive, newsworthy and honest. Nothing deters potential clients more than negativity and false claims.Have fun with your new home based business and remember that it is simply a vehicle to drive you to where you want to be in life.

Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.